Outseer

Visionary Science. Authentic Customers.

Outseer is a leading technology company in the fight against payments fraud. Powered by cutting edge science and a suite of market leading anti-fraud products, Outseer reliably determines authentic customers from fraudulent behaviour.

I was the lead designer on this project, working alongside the creative director to build
a new brand identity that would cut through the competitive landscape and show immediate differentiation. This included the design of the new website that would both deliver the brand message powerfully and also become the hub of all inbound marketing activity.

The ‘O’ from the Outseer logo was used as a graphical device which we could overlay onto photography and type. Alongside this we created a bold colour palette and range of dynamic shapes which brought the brand to life.

The project was highly commended for Best Brand Initiative at the B2B Awards 2021.
Created at earnest-agency.com