SISU Racing

SISU Racing is a high-performance triathlon coaching brand specialising in middle and long-distance racing. Supporting everyone from first-time competitors to experienced athletes, its tailored coaching programmes provide the structure, expertise, and guidance needed to achieve personal goals and unlock peak performance.

What began as a refinement of the logo quickly uncovered an opportunity to reassess the brand more strategically. As the project evolved, it became clear that a wider review of the brand was needed, ultimately leading to the development of a refreshed and more cohesive visual identity.

This project was a lot of fun to explore, providing the opportunity to create a brand identity that reflects the energy and ambition of the athletes it serves. From bold typography to a dynamic visual language, every element was designed to capture the pace and performance of the sport. The result is a flexible identity system that works seamlessly across a range of touchpoints.